ABOUT JESSE
Jesse Fulton "The Rookie" is an Olympian, retired professional snowboarder, award-winning entrepreneur, philanthropist, and father of two. With over 37 podium finishes, six reconstructed knees, more than 40 breaks and fractures, and 22 concussions, Jesse is no stranger to pain, perseverance, and pushing limits. His career in action sports didn’t just shape his grit—it ignited a relentless drive to create meaningful impact far beyond the podium.
Following a legacy rooted in high performance, Jesse transitioned his passion into a world-class business empire alongside his partner Nicole and a crew of total ringers. He has produced and appeared in television shows broadcast in over 54 countries, with features on major networks including MTV, Disney, TSN, The Score, and Nickelodeon.
A pioneer in snowboard coaching, Jesse developed the first-of-its-kind Olympic-level program—fittingly named Shreducation—which set a new standard in the sport. Over the years, he founded multiple companies spanning Canada, the U.S., the U.K., and Australia. Collectively, these ventures have contributed nearly $2 billion in global economic impact and provided jobs to tens of thousands.
Jesse’s philanthropic efforts have raised and donated over $5 million toward youth empowerment, mental health, Make-A-Wish, Cancer, Hospitals, and Habitat for Humanity. He’s received numerous awards in both sport and business for innovation, resilience, and leadership—and remains recognized as a legend in the world of snowboarding.
But behind the accolades lies a journey of profound transformation.
Jesse has quietly battled chronic physical and emotional pain, trauma, addiction, and mental illness—and lived to tell the tale. This blog is part of that story: a raw, unfiltered chronicle of breakdowns, breakthroughs, and what it means to truly come back from the brink. Backed by an outrageous Rolodex, a lifetime of surreal experiences, and more serendipitous moments than most could imagine, Jesse now shares his truth to help others find theirs.
He lives in Beaver Valley, Ontario with his partner Nicole, their two sons, and their two dogs. He remains fiercely committed to helping others rediscover their strength through storytelling, connection, and finally......radical honesty.;)
Follow Jesse’s journey on social media @fultonflip or reach out directly at jesse@fultonflip.com.